So, your Instagram Reels are getting tons of views, comments, and shares. That’s awesome! But you’re probably asking the most important question: “How do I turn those views into real cash in my bank account?”
You’re in the right place!
Making money with your creative content is super exciting, but figuring out how to withdraw money from Instagram Reels can feel a bit confusing at first. Don’t worry, we’ve got your back. This guide will break down everything in super simple steps. We’ll show you exactly how to set up your payments, how you get paid, and what to do if you run into any problems.
Let’s get that hard-earned money out of your Instagram account and into your pocket!
🤔 First Things First: Are You Even Eligible to Earn Money?
Before we talk about withdrawing money, you need to make sure you can actually earn it. Instagram has some rules to make sure everything is fair and safe. Think of it like a checklist you need to complete.
Here are the basic requirements for Instagram Reels monetization:
- Age: You must be at least 18 years old.
- Location: You need to live in a country where Instagram’s monetization features are available. (Most major countries are included!)
- Account Type: You must have a Professional Account (either a Creator or Business account). It’s free and easy to switch in your settings!
- Follow the Rules: Your account must follow Instagram’s Community Guidelines and Partner Monetization Policies. This basically means being a good creator—no hate speech, no fake stuff, and only posting content you have the right to share.
- Have Enough Followers: Some features, like Subscriptions, require you to have a minimum number of followers (e.g., 10,000).
If you tick all these boxes, you are ready to start earning and setting up your Instagram creator payout!
💸 The Main Ways You Can Make Money with Instagram Reels in 2025
Instagram gives you a few different tools to make money. It’s not just about one bonus program anymore. Here’s a simple breakdown of the most popular ways to get paid for Reels.
1. Instagram Gifts: Let Your Fans Show Their Love!
Have you ever seen little animated stickers on a Reel? Those are Instagram Gifts on Reels!
- What it is: Gifts are a way for your biggest fans to send you virtual “tips” right on your Reels. They buy “Stars” with real money and can then send you different animated gifts that are worth a certain number of Stars.
- How you get paid: Instagram collects the money from all the gifts you receive. They then share a part of that money with you. You’ll see your earnings build up in your Professional Dashboard.
2. Instagram Subscriptions: Build Your VIP Club
This is like having a special fan club where your most loyal followers pay a monthly fee to get exclusive content from you.
- What it is: With Instagram Subscriptions, you can offer things like subscriber-only Reels, Stories, Live videos, and even a special badge next to their name when they comment.
- How you get paid: You set a monthly price. Instagram collects the payments from your subscribers and pays you your share every month, directly to your payout account Instagram.
3. Branded Content: Team Up with Brands
This is one of the most common ways big creators make money.
- What it is: A brand pays you to create a Reel that features their product or service. You must use Instagram’s “Paid partnership” label to let everyone know it’s an ad. This is also called branded content on Reels.
- How you get paid: The brand pays you directly, not through Instagram. You agree on a price with the brand, and they might pay you through a bank transfer or PayPal. Instagram doesn’t handle this money, but it’s a huge way to earn from your content.
4. Affiliate Marketing: Earn by Recommending Products
This is perfect if you love sharing products you use and love.
- What it is: With Instagram affiliate marketing, you share a special link or a discount code for a product. When one of your followers buys the product using your link or code, you get a small percentage of the sale (a commission).
- How you get paid: The company you are an affiliate for tracks your sales and pays you directly. Again, this payment happens outside of the Instagram app.
5. Selling Your Own Products or Services
You can use Reels to promote your own business!
- What it is: Do you sell t-shirts, art, digital guides, or offer coaching services? You can create fun Reels to show them off and tell people how to buy them. You can use sell products through Reels as a powerful marketing tool.
- How you get paid: Customers pay you directly through your website or online shop (like Shopify, Etsy, or others).
A Quick Comparison of Earning Methods
| Earning Method | How You Get Paid | Control Over Earnings | Best For Creators Who… |
|---|---|---|---|
| Instagram Gifts | Directly through Instagram’s payout system | Low (depends on fan generosity) | Have a very engaged and supportive audience. |
| Subscriptions | Directly through Instagram’s payout system | Medium (predictable monthly income) | Have a loyal fanbase wanting exclusive content. |
| Branded Content | Directly from the brand | High (you set your rates) | Have a specific niche and good engagement. |
| Affiliate Marketing | Directly from the affiliate company | Medium (depends on sales you drive) | Love recommending products they genuinely use. |
| Selling Your Own Products | Directly from customers via your own shop | Very High (you keep most of the profit) | Are entrepreneurs or have a business to promote. |
🏦 The Main Event: How to Withdraw Money from Instagram Reels? (A Step-by-Step Guide)
Okay, you’ve earned some money directly through Instagram (from Gifts or Subscriptions). Now, let’s get it into your bank account. The process is the same for all money you earn through Instagram’s own features.
Follow these simple steps to cash out from Instagram.
Step 1: Set Up Your Payout Account
You can’t get paid if you don’t tell Instagram where to send the money! This is the most important step.
- Go to your Instagram profile.
- Tap the menu (the three lines in the top-right corner).
- Tap on Settings and Privacy.
- For creators, tap on Creator tools and controls. For businesses, tap on Business tools and controls.
- Look for Payouts or Monetization and tap on it.
- You will be guided to set up payouts on Instagram. You’ll need to provide some information:
- Your Personal/Business Info: Your legal name, address, and birthday.
- Your Payout Method: You can usually choose between a Bank Account (direct deposit) or a PayPal account.
- Your Tax Information: You will need to fill out a tax form (like a W-9 form if you’re in the U.S.). This is a legal requirement.
Important Note: Be very careful when you enter this information! A small typo in your bank account number can cause major delays. Double-check everything!
Step 2: Check Your Earnings & Reach the Payout Threshold
You don’t get paid every time you earn a dollar. Instagram waits until you’ve earned a certain amount of money before they send it to you.
- This is called the Instagram payout threshold.
- For most creators, the threshold is $100.
- This means you need to have at least $100 in your Instagram earnings before a payout can be sent.
- You can check Instagram earnings in your Professional Dashboard under the Payouts section. It will show you your approximate earnings and how close you are to the $100 goal.
Step 3: Just Wait for the Payout Date!
Instagram has a regular payment schedule. You don’t need to click a “withdraw” button every day. It’s an automatic process.
- How it works: Instagram calculates all the money you earned in one month (e.g., all of October).
- When you get paid: They then send that payment to you around the 21st of the next month.
- Example: Money you earn in October will be paid out around November 21st, as long as you have reached the $100 threshold.
This answers the popular question, “how long does Instagram payout take?” It generally takes about 3 weeks after the month ends.
Step 4: Track Your Payout in the App
You can see the status of your money to make sure it’s on the way.
- Go back to the Payouts section in your settings.
- You will see a history of your transactions.
- When a payment is sent, its status will change to “Paid”. It might take a few business days for the money to actually appear in your bank account or PayPal after Instagram sends it.
⚙️ Understanding Instagram’s Payout System: The Key Details
Let’s put the most important info into a simple table so it’s easy to remember.
| Feature | What It Means | Simple Explanation |
|---|---|---|
| Payout Threshold | The minimum amount of money you must earn before you can get paid. | You need to earn at least $100 before Instagram will send you the money. |
| Payment Methods | The way you choose to receive your money. | You can usually link your Bank Account for a direct deposit or your PayPal account. |
| Payout Schedule | The date when Instagram sends out payments. | Payments are sent around the 21st of each month for the money you earned in the previous month. |
| Tax Information | A legal form you must fill out to get paid. | You have to tell the government about the money you earn. Instagram makes this easy by having you fill out a form in the app. |
🚧 Help! What If I Have a Problem? Troubleshooting Instagram Payouts
Sometimes, things don’t go perfectly. Don’t panic! Here are some common problems and how to fix them when you want to troubleshoot Instagram payout issues.
Common Payout Issues & Simple Solutions
- Problem: My payout is “On Hold.”
- Why it happens: This usually means there’s a problem with your payout account information. You may have entered your bank details incorrectly, or your tax form might need updating.
- How to fix it: Go to your Payouts settings and look for any notifications. Carefully re-enter your bank or PayPal information and make sure your tax info is correct.
- Problem: I haven’t been paid, even though it’s past the 21st.
- Why it happens: First, check if you reached the $100 payout threshold in the previous month. If not, your earnings will roll over to the next month. It can also take a few extra days for the bank to process the payment.
- How to fix it: Wait 5-7 business days after the 21st. If the money still isn’t there, contact Instagram support through the “Help” section in the app.
- Problem: I can’t add a payout method.
- Why it happens: You might be in a region where payouts are not yet supported, or there might be a temporary glitch in the app.
- How to fix it: Make sure your app is updated. Try again later. If it still doesn’t work, confirm that your country is eligible for monetization.
🚀 Pro Tips to Increase Your Instagram Reels Earnings
Knowing how to withdraw money is great, but earning more is even better! Here are a few tips to boost your income.
- Be Consistent: Post Reels regularly. The more you post, the more chances you have to get views and earn from Gifts.
- Jump on Trends: Use trending audio and video formats. This helps the Instagram algorithm show your Reels to more people.
- Engage with Your Audience: Reply to comments and DMs. When your audience feels connected to you, they are more likely to support you with Gifts or Subscriptions.
- Use a Call-to-Action (CTA): Gently remind your viewers that they can support you through Gifts if they enjoy your content. Something like, “If you loved this tip, don’t forget you can send a Gift to support my work!”
- Create High-Quality Content: Use good lighting, clear audio, and create valuable or entertaining videos. Better content gets better results!
✅ Conclusion: Your Hard Work Paid Off!
And there you have it! The complete guide on how to withdraw money from Instagram Reels. It might seem like a lot of steps at first, but it’s really simple once you break it down.
The most important things to remember are:
- Set up your Payout Account correctly.
- Reach the $100 threshold.
- Wait for the automatic payout around the 21st of the next month.
Creating content is your passion, and getting paid for it is the reward for your hard work and creativity. Now go make some amazing Reels!
❓ Frequently Asked Questions (FAQs)
1. How much does Instagram pay for 1,000 views on Reels?
Instagram does not pay a fixed amount per 1,000 views. Your earnings come from features like Gifts, Subscriptions, or brand deals, not from the views themselves.
2. What is the minimum amount to withdraw from Instagram?
The Instagram payout threshold is $100. You must earn at least this much for a payment to be sent to you.
3. How long does it take to get paid by Instagram?
Instagram pays you around the 21st of the month for the earnings you made in the previous month. So, January’s earnings are paid around February 21st.
4. Can I get paid on Instagram without a business account?
You need a Professional Account, which can be either a Creator account or a Business account. You cannot access monetization tools with a Personal account.
5. Do I need a bank account to receive money from Instagram?
Yes, you need to link either a bank account for direct deposit or a PayPal account to receive your Instagram creator payout.
6. Why is my Instagram payout on hold?
A payout is usually “On Hold” because of incorrect or incomplete payout or tax information. Double-check your settings to fix it.
7. Where can I see my total earnings on Instagram?
You can check Instagram earnings by going to your Professional Dashboard and tapping on the “Payouts” or “Monetization” section.
8. Does Instagram take a cut of my earnings?
Yes. For features like Gifts and Subscriptions, Instagram (and app stores like Apple or Google) takes a percentage as a service fee. The exact percentage can vary.
9. Is the Reels Play Bonus program still available?
The Reels Play bonus program was an invite-only program that paid creators for views. Instagram has largely stopped this program and is focusing more on direct support from fans through features like Gifts and Subscriptions.
10. What happens if I don’t reach the $100 payout threshold?
If you don’t earn $100 in a month, your earnings are not lost. They will simply roll over to the next month and will continue to add up until you reach the threshold.