Facebook is not just a social media platform anymore — it has become one of the biggest earning platforms for creators worldwide. Many people today earn a decent income by uploading videos on Facebook, but one of the most common questions asked by new creators is:
“How much does Facebook pay per 1,000 views?”
In this article, we’ll explain everything about Facebook monetization, CPM rates, how much Facebook pays per 1,000 views, and how you can increase your earnings easily. Let’s dive in!
What is Facebook Monetization?
Facebook monetization means earning money through the content you share on Facebook. The platform offers several ways to earn — such as in-stream ads, Facebook Reels bonuses, Stars, and brand collaborations.
When your video content meets Facebook’s monetization policies, you can start earning money whenever users watch or engage with your videos.
Some of the main requirements for monetization are:
- You must have a Facebook Page, not just a personal profile.
- At least 10,000 followers.
- Minimum 600,000 total minutes viewed in the past 60 days.
- Your videos must follow Facebook’s Partner Monetization Policies.
Once you meet these requirements, you can start earning money based on the number of views and ad impressions your videos generate.
How Much Does Facebook Pay Per 1,000 Views?
The amount Facebook pays per 1,000 views is known as CPM (Cost Per Mille), which simply means the cost per thousand impressions.
On average, Facebook pays between $1 to $5 per 1,000 views, but the exact amount depends on several factors like:
- Country of the viewers – The USA, Canada, UK, and Australia have higher CPM rates.
- Type of content – Finance, business, and tech videos often earn more.
- Audience engagement – More comments, likes, and shares can increase earnings.
- Ad placement and format – Longer videos with mid-roll ads earn higher revenue.
- View retention rate – The more time users spend watching your videos, the more you earn.
Average Facebook CPM Rates by Country (Approx.)
Country | Average CPM (Per 1,000 Views) |
---|---|
United States | $4 – $10 |
Canada | $3 – $8 |
United Kingdom | $2.5 – $7 |
India | $0.30 – $1.50 |
Philippines | $0.20 – $1.00 |
Australia | $3 – $9 |
Germany | $2 – $6 |
Indonesia | $0.10 – $0.80 |
These rates can fluctuate depending on the season, ad demand, and niche.
Facebook Reels Monetization – How Much Do You Earn?
Facebook Reels are short-form videos that attract millions of daily viewers. Many creators now focus only on Reels because they go viral faster.
However, Reels have a different earning model.
- Facebook Reels Play Bonus Program (earlier available): Paid creators up to $1,200–$35,000 per month based on performance.
- Currently, Facebook Reels Ads are the main source of income for short videos.
The average Facebook Reels pay per 1,000 views is around $0.01 to $0.05, depending on the country and niche. So if your Reel gets 1 million views, you can expect $10 to $50 in earnings.
How Facebook Calculates Earnings
Facebook doesn’t pay you just for views; it pays for monetized views — meaning the views that include an ad impression.
Here’s how it works:
- Advertisers pay Facebook to display their ads.
- Facebook shares a portion of that revenue (about 55%) with creators.
- The remaining 45% goes to Facebook.
So, if you get 1,000 video views, but only 600 of them show ads, you’ll be paid for 600 monetized views only.
Example Calculation of Facebook Earnings
Let’s say your CPM (Cost per 1,000 views) is $4, and you get 100,000 views on your video.
👉 Total Earnings = (100,000 ÷ 1,000) × $4 = $400
If your audience is from a low CPM country (like India), with $1 CPM, the same 100,000 views would earn you around $100.
Factors That Affect Facebook CPM Rates
- Niche or Category – Tech, finance, business, and education videos have higher CPM.
- Audience Location – Developed countries have higher ad spending.
- Content Length – Longer videos (3+ minutes) allow mid-roll ads, increasing revenue.
- Engagement Level – Likes, comments, and shares signal Facebook to show more ads.
- Advertiser Competition – During festive seasons, CPM rates rise due to high ad competition.
- Video Quality – High-quality, original content attracts better advertisers.
Best Niches to Earn High Facebook CPM
If you want to earn more from Facebook videos, focus on high-paying niches such as:
- Finance and Investment
- Technology and Gadgets
- Digital Marketing
- Health and Fitness
- Business Motivation
- Real Estate
- Education and Career Tips
These niches attract premium advertisers willing to pay higher rates.
Tips to Increase Facebook Video Earnings
- Create longer videos (over 3 minutes) to enable mid-roll ads.
- Post regularly to grow your audience and maintain engagement.
- Target audiences in high-CPM countries using subtitles or multilingual content.
- Optimize video titles and descriptions with SEO-friendly keywords.
- Avoid copyright content – Use only original visuals and sounds.
- Use catchy thumbnails to increase click-through rates.
- Reply to comments to build a loyal community.
Other Ways to Earn Money on Facebook
Apart from in-stream ads, there are other monetization options too:
- Facebook Stars – Fans can send you Stars during live streams, and each Star is worth about $0.01.
- Brand Partnerships – Collaborate with brands to promote their products.
- Fan Subscriptions – Earn from monthly fan support subscriptions.
- Affiliate Marketing – Share affiliate links in your videos or posts.
These methods can boost your income even if your video views are not extremely high.
Common Myths About Facebook Monetization
❌ Myth 1: Facebook pays for every view.
✅ Fact: You earn only from monetized ad views.
❌ Myth 2: Short videos earn more.
✅ Fact: Longer videos (3+ minutes) usually generate higher ad revenue.
❌ Myth 3: Facebook pays the same in every country.
✅ Fact: CPM varies widely depending on location and audience.
Is Facebook Monetization Worth It in 2025?
Absolutely yes! With Facebook’s massive user base and focus on video content, creators can still earn a good income in 2025.
If you focus on creating high-quality, engaging videos and follow monetization rules, you can build a strong income stream from Facebook.
Many creators earn anywhere from $100 to $10,000+ per month, depending on content, consistency, and audience engagement.
Conclusion
So, how much does Facebook pay per 1,000 views?
In short, it ranges from $0.01 to $10, depending on the country, content type, and engagement level.
If you’re planning to start as a Facebook creator, focus on building a loyal audience, creating original videos, and targeting high-CPM countries. With patience and effort, you can turn Facebook into a reliable income source.
FAQs About Facebook Earnings
1. How much does Facebook pay for 1 million views?
Facebook usually pays between $500 to $5,000 per 1 million views, depending on CPM rates and audience country.
2. Can I earn money from Facebook without 10,000 followers?
No, you need at least 10,000 followers and 600,000 minutes of watch time in 60 days to qualify for monetization.
3. Does Facebook pay for Reels?
Yes, through Reels Ads and Stars, but earnings are lower compared to long videos.
4. How can I check my Facebook earnings?
You can view your estimated earnings in Meta Business Suite → Monetization → Insights.
5. Do Facebook views from India pay less?
Yes, India has a lower CPM rate ($0.30–$1.50) compared to Western countries.
6. Can I monetize videos with music or clips from movies?
No, you must use copyright-free or original content to avoid violations.
7. How long does it take to get paid from Facebook?
Facebook pays once a month, usually around the 21st if your earnings cross the minimum payout threshold ($100).
8. What is the best niche to earn more on Facebook?
Finance, tech, and education are top-paying niches.
9. Does Facebook pay directly to bank accounts?
Yes, Facebook sends payments via bank transfer or PayPal, depending on your country.
10. Can I earn money from Facebook videos in 2025?
Yes! Facebook is still one of the best earning platforms for creators, especially if you post regularly and engage your audience.
Final Tip:
If you stay consistent, post quality videos, and follow all Facebook guidelines, your earnings per 1,000 views can grow significantly over time — turning your Facebook page into a real digital asset.