If you’ve ever wondered how much Facebook pays for 1 million views, you’re not alone. Many creators are curious about how much they can earn through Facebook videos and Facebook monetization programs. Whether you post short reels, long videos, or live streams, the money you make depends on many factors — like your audience location, content type, and engagement rate.
In this article, we’ll break down everything you need to know about Facebook earnings per 1 million views, how monetization works, and how you can start earning more from your Facebook page.
What Is Facebook Monetization?
Facebook monetization simply means earning money from your content. Facebook allows creators to make money when they share videos, reels, or live broadcasts that meet its rules and eligibility requirements.
When your videos are monetized, Facebook places ads on them — and you get a share of the ad revenue.
There are different ways to earn money on Facebook, including:
- In-stream ads (video ads)
- Reels bonus program
- Fan subscriptions
- Stars (for live videos)
- Brand partnerships or sponsored posts
Let’s understand how each works before calculating how much 1 million views can earn you.
Types of Facebook Monetization Programs
1. In-Stream Ads
In-stream ads are short ads that appear before, during, or after your video. You earn money based on CPM (Cost Per Mille), which means the cost advertisers pay per 1,000 views.
- If your CPM is $1, you’ll make $1 per 1,000 views.
- So for 1 million views, you’ll make around $1,000.
But CPM rates change depending on:
- Audience country (USA, UK have higher rates than India or Africa)
- Video length and engagement
- Content category (Finance > Tech > Entertainment > General)
Average CPM for Facebook videos ranges between $0.01 to $3.00 depending on your niche and audience.
2. Facebook Reels Bonus Program
The Reels Play Bonus Program rewards creators for popular reels. Though it started as an invite-only feature, it now expands to more creators globally.
You can earn anywhere from $100 to $5,000 per month based on how many views your reels get.
Example:
- 1 million views on Reels might earn you $50 to $500, depending on engagement and location.
Reels payouts are smaller than in-stream ads because they use short-form video ads, which generate lower ad revenue.
3. Fan Subscriptions
With Fan Subscriptions, your loyal followers can pay a monthly fee (like $4.99/month) to support your page.
Even if you have 1 million views, if you convert just 1% of fans into subscribers, that’s a huge income stream.
For example:
- 1,000 fans x $4.99 = $4,990/month.
So, while not directly related to views, subscriptions can multiply your income.
4. Stars and Live Streams
Facebook Stars are like tips from your viewers during live streams.
- 1 Star = $0.01 USD
If your live stream gets 1 million views and 50,000 stars, that’s $500 earned.
So, if you engage your audience well, Stars can add a good bonus to your overall earnings.
5. Brand Deals and Sponsorships
Brands love pages that get millions of views. If your videos reach 1 million people, you can easily get sponsorship deals.
Depending on your niche:
- Small creators earn $100–$1,000 per brand deal.
- Influencers with strong engagement earn $5,000–$10,000+ per post.
So, brand deals often pay more than Facebook ads alone.
How Much Does Facebook Pay for 1 Million Views? (Estimated Earnings)
Let’s look at average Facebook earnings for 1 million views based on real data and estimates:
| Monetization Method | Estimated Earnings (1 Million Views) | Notes |
|---|---|---|
| In-stream ads | $500 – $3,000 | Depends on CPM & audience country |
| Reels Bonus | $50 – $500 | Short videos = lower payouts |
| Stars (Live) | $100 – $1,000 | Based on audience engagement |
| Brand deals | $500 – $10,000+ | Based on niche & influence |
| Fan Subscriptions | Varies ($100 – $5,000+) | Based on number of subscribers |
👉 So, on average, Facebook pays around $500 to $3,000 for 1 million views, but this can go higher if you combine multiple income sources.
Factors That Affect Facebook Earnings
1. Audience Location
Countries like the USA, Canada, UK, Australia have higher CPM rates ($2–$5 per 1,000 views).
Countries like India, Philippines, Nigeria have lower CPM rates ($0.01–$0.50 per 1,000 views).
2. Video Length
Videos over 3 minutes qualify for in-stream ads, which means higher earnings. Short videos or Reels earn less per view.
3. Engagement Rate
Facebook rewards content with likes, shares, and comments, as it keeps viewers longer on the platform.
4. Niche/Topic
Some content topics pay higher due to advertiser demand:
- Finance and Tech: High CPM
- Entertainment and Lifestyle: Moderate CPM
- Comedy or General Fun: Low CPM
5. Ad Type and Viewer Behavior
Skippable ads pay less than non-skippable ones. If viewers watch your ads fully, you earn more.
Real-Life Example of Facebook Earnings
Let’s say you post a 5-minute tech video targeting US audiences:
- CPM = $3
- 1 million views = $3,000
Now if you post the same video for Indian audiences:
- CPM = $0.20
- 1 million views = $200
That’s why audience geography and video quality matter most.
How to Qualify for Facebook Monetization
To start earning, your page must meet these eligibility requirements:
- Have 10,000 followers or more
- Have 600,000 total watch minutes in the last 60 days
- Follow Facebook’s Monetization Policies
- Upload original content (not reused or copied)
- Be located in a monetization-eligible country
Once approved, you can turn on monetization from Creator Studio or Meta Business Suite.
Tips to Increase Your Facebook Video Earnings
Here are simple ways to make more money per view:
- Post longer videos (3–5 minutes for in-stream ads).
- Engage your audience with comments, Q&A, and polls.
- Use high-quality thumbnails and titles.
- Focus on niche topics with higher advertiser demand.
- Upload content consistently (daily or weekly).
- Promote videos on other platforms to boost views.
- Avoid copyright music or reused clips.
Consistency and original content are the keys to stable Facebook income.
How to Check Your Facebook Earnings
You can check your estimated earnings directly on Meta Business Suite:
- Go to Creator Studio → Monetization → Payouts.
- You’ll see your estimated revenue, CPM, and payout dates.
- Payments are made monthly through PayPal or bank transfer once you reach the minimum threshold.
Is Facebook a Good Platform to Earn Money?
Yes — if you’re consistent, creative, and follow the rules.
Many creators make $1,000 to $10,000+ monthly from videos, reels, and live sessions.
But it’s not a “get-rich-quick” platform. You need time to build your audience, create engaging videos, and maintain good viewer retention.
Conclusion
So, how much does Facebook pay you for 1 million views?
In short, you can expect anywhere between $500 to $3,000, depending on your country, content type, and engagement.
The more valuable your audience and the longer your videos, the more you earn. Combine ads, reels, and sponsorships to maximize your revenue.
If you’re serious about content creation, start optimizing your videos today — Facebook is one of the best platforms to grow, engage, and earn from your creativity.
Frequently Asked Questions (FAQs)
1. How much money do you get for 1 million views on Facebook?
You can earn around $500 to $3,000 depending on CPM rates, audience location, and content type.
2. How many followers do I need to earn from Facebook?
You need at least 10,000 followers and 600,000 watch minutes in the last 60 days to enable monetization.
3. How can I check if my Facebook page is eligible for monetization?
Go to Creator Studio → Monetization → Eligibility to see your current status.
4. Do Facebook Reels pay more than YouTube Shorts?
No, generally YouTube Shorts pay more, but Facebook Reels are improving with bonuses and ad revenue sharing.
5. Can I earn money without 10,000 followers?
You can still earn through brand collaborations or affiliate links, but not through official ad monetization.
6. How much does Facebook pay for 100K views?
You might earn between $50 and $300 for 100K views depending on CPM.
7. Does Facebook pay per like or comment?
No, Facebook pays per view and ad impression, not per like or comment.
8. How are Facebook Reels creators paid?
Creators earn money through Reels Ads and bonus programs, depending on engagement.
9. Can I use copyrighted music in monetized videos?
No. Using copyrighted material may lead to demonetization or removal of your video.
10. How do I withdraw my Facebook earnings?
Facebook sends your payout through PayPal or bank transfer once you reach the minimum payout threshold (usually $100).
✅ Final Tip:
Focus on quality content, consistency, and engagement — and your 1 million views could soon become your first real Facebook paycheck!